Today marks a major milestone in tech and design: Figma is officially public, debuting on the New York Stock Exchange under the ticker FIG at $33 per share, raising $1.2 billion and valuing the company at $19.3 billion. It’s the biggest tech IPO since 2021 — and for good reason.
If you’re scanning the NYSE for growth potential, durable demand, and a sticky product with long-term relevance, Figma might be one of the smartest bets in the design-tech space. Here’s why.
1. Figma Is a Category Creator and Market Leader
Figma didn’t just enter the design software space — it redefined it. Before Figma, designers were stuck with clunky desktop apps, confusing version control, and siloed collaboration. Figma changed all that by being browser-based, cloud-native, and collaborative-first. Think of it as the “Google Docs” for design.
Today, over 95% of Fortune 500 companies use Figma, and it serves 13 million monthly active users. It’s not just a tool for designers anymore — product managers, engineers, marketers, and founders rely on it daily. That’s deep product-market fit.
2. Strong Financials and Growth Momentum
In 2024, Figma posted $749 million in revenue, up 48% year-over-year. It entered 2025 with that same energy, Q1 revenue rose another 46% to $228.2 million, with net income tripling to $44.9 million. The company achieved positive operating margins (~18%). Gross margins are a stunning 91%, showcasing just how capital-efficient Figma’s SaaS model really is.
Yes, it’s still in a growth stage. But Figma’s path to profitability is clearer and closer than most post-pandemic IPOs.
3. Freemium That Converts and Scales
Figma’s freemium model is a Trojan horse. It attracts small teams and solo designers, then expands organically into companies. Once embedded, it’s very hard to rip out. This “land and expand” strategy is working — over 11,000 enterprise customers pay to use Figma, including global brands like Zoom, Microsoft, Spotify, and Airbnb.
And with tools like FigJam (whiteboarding), Dev Mode, and recently launched AI-assisted features, Figma is building an ecosystem, not just a product.
4. Community-Led Growth & Cultural Relevance
Figma’s success isn’t just product-driven — it’s community-powered. Designers love it. Developers respect it. Marketers use it. It’s not often that a tool becomes a cultural icon in tech, but Figma has managed to do just that.
From design meetups to plugin contributions to open-source projects, Figma has a passionate user base that actively champions the brand. That kind of loyalty fuels organic growth and makes customer acquisition more efficient — a dream for investors.
5. IPO at the Right Time
Figma’s IPO comes at a time when the tech IPO window is cautiously reopening. But unlike some speculative listings, Figma comes to market with:
- Real revenue
- A large, expanding TAM (total addressable market)
- Operational discipline
- A clear competitive moat
Its failed $20B acquisition by Adobe may have been blocked by regulators, but it was also a signal: even the big dogs saw Figma as a threat.
Now, instead of being swallowed, Figma is building its empire — on its own terms. Don’t snooze on this, invest in Figma while it’s in its early stage.